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Search engine optimization (SEO) is the optimization of a particular Web page in a website (most commonly the landing page), a website, or a blog for search engines. The optimization is done to done to increase ranking in SERPs (search engine results pages). A high ranking means greater visibility and consequently more hits.
There are several SEO techniques that you could use. Ensure that the techniques you use are White Hat since Black Hat tactics could lead to serious penalties from search engines, including the banning of your site from search engines. Given the recent penguin and panda Google updates, it is important that you know the tactics that still work.
Create quality content to optimize your website for search engines. Quality content is content that is straight to the point and that is grammatically and structurally correct. Quality content also means content that is keyword optimized. Observe a keyword density of around 5% since you will not be accused of keyword spamming and the keywords will be sufficient to be effective. There should, also be relevance for optimization.
Search Engine Web Usage
Link building continues to be one of the most effective search engine optimization techniques. The most important links in SEO are incoming links. Use the appropriate anchor text on the incoming links. The best incoming links are links in .gov and .edu websites. You could also do link exchanges with well-established websites, preferably related to your field. Other options are contextual links in press releases, links in article submission websites, and links in blogs and blog comments. Internal linking is also important. It helps in indexing by the search engine robots as well as in navigation.
The website title helps your SEO efforts. The title should be keyword optimized. It not only helps with indexing, but it also ensures that visitors understand what your website is about. Also important are headline tags (h1 to h6). The tags should be based on prominence. Meta tags are effective White Hat optimization techniques. If you have images on your Web page, use Alt attributes.
Use sitemaps in your website. These help with indexing by the major search engines. Work on your URL structure. Go for older domains as they rank higher since search engines will be sure they are not spam. Search engine optimization is best done by a professional. Professionals know what works and what does not and they have the necessary training, experience, and tools for the job.
How Does Google Determine Website Rankings
We often get inquiries asking how Google ranks websites.
This interesting video by Google spokesman Matt Cutts explains the processes Google follows to build search results.